​Primark steals market share as sales increase

Primark in New York

Primark has registered increased sales during the Christmas period as it continues to expand its store footprint.

The fashion retailer posted a 4.5% increase in sales on a constant currency basis in the 16 weeks to January 4.

Primark attributed the sales growth “almost entirely to the increase in selling space”.

Sales in the UK increased 4% compared with the same period the previous year. However, the fashion giant registered a “marginal decline” in like-for-like sales during the period.

Following a “particularly good” November and December Primark increased its share of the total clothing, footwear and accessories market.

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