Primark steals market share as sales increase
Primark has registered increased sales during the Christmas period as it continues to expand its store footprint.
The fashion retailer posted a 4.5% increase in sales on a constant currency basis in the 16 weeks to January 4.
Primark attributed the sales growth “almost entirely to the increase in selling space”.
Sales in the UK increased 4% compared with the same period the previous year. However, the fashion giant registered a “marginal decline” in like-for-like sales during the period.
Following a “particularly good” November and December Primark increased its share of the total clothing, footwear and accessories market.
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