Primark: Online ‘not a priority’ as it prepares for stores reopening

Primark Birmingham

Primark will not prioritise the creation of a transactional online business despite the rise of ecommerce during the Covid-19 pandemic.

Primark parent ABF finance director John Bason told Retail Week that he expected the value fashion powerhouse’s appeal through bricks-and-mortar stores to continue after it comes out of UK lockdown in a fortnight’s time.

He said that despite not having an online business that could have traded when stores were shut during the pandemic, at a cost in lost sales of £650m a week, launching an ecommerce operation was “not a priority”.

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