Primark will not prioritise the creation of a transactional online business despite the rise of ecommerce during the Covid-19 pandemic.
Primark parent ABF finance director John Bason told Retail Week that he expected the value fashion powerhouse’s appeal through bricks-and-mortar stores to continue after it comes out of UK lockdown in a fortnight’s time.
He said that despite not having an online business that could have traded when stores were shut during the pandemic, at a cost in lost sales of £650m a week, launching an ecommerce operation was “not a priority”.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.