Primark launches durability and repair initiative to ‘give clothes a longer life’


Primark has launched a durability and repair initiative as part of its Primark Cares commitment to “give clothes a longer life” in its latest sustainability push.

The value fashion giant has teamed up with the Waste and Resources Action Programme (WRAP) charity through its Textile 2030 agreement, which aims to accelerate the UK fashion industry towards achieving a circular economy.

The initiative supports Primark’s pledge to establish a recognised standard for durability by 2025 “to ensure that customers can be assured that what they buy will last, no matter how much they can afford to spend”.

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