Value fashion giant Primark has confirmed plans to open its debut standalone home store in Great Britain this summer.
Primark announced today the opening of a new standalone home store at Manchester’s Trafford Palazzo later this year, marking its first in Great Britain and second across its entire store estate.
The new 11,900 sq ft store will span two floors and offer “the very best” of Primark’s interiors offering.
The opening follows the retailer’s first-ever standalone store, which opened its doors in Belfast in March, a first of its kind new concept store for the fashion giant.
Primark’s new store in Manchester will offer customers a range of its homeware essentials across bedding and towels, soft furnishings, small furniture and ceramics, including its latest trending products and the recently launched elevated collection, Edit.
The store will also feature a dedicated travel section offering a range of “stylish and practical” travel essentials.
Primark Home trading director Paul Baldwin said: “Our mission is simple: to make it easy for everyone to create a home they love, without breaking the bank. Customer reaction to our first Primark Home store in Belfast has been really positive, and we can’t wait to bring this exciting new concept to Great Britain later this summer.
“Homes have become more than just places to live, they’re an extension of our personalities, so whether it’s soft furnishings, statement tableware, or smart storage solutions you’re after, our range has something for every style and budget.”
Peel retail and leisure managing director Mark Whittaker added: “The opening of Primark Home at Trafford Palazzo, in the heart of TraffordCity, is an incredibly exciting moment for us. Not only because we are the first destination in Great Britain to do so, but the opening is going to be adding a leading concept to our already unique mixture of immersive shopping and leisure experiences. Primark Home will have something for everyone, and we look forward to the store opening in summer.”
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