Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team. Every week, we will bring you new ideas and case studies that link to the trends in our Retail Horizon 2024 reports – across consumer, technology, sustainability, and economy, policy and industry.
Primark has launched a new adaptive lingerie collection to support those with disabilities. Co-designed with technical specialists and informed by disabled customers, the range features lingerie with discrete magnetic closures, soft fabrics and feminine designs in a wide range of sizes from 2XS to 2XL.
Please sign in now if you already have a subscription.
This content is only available to subscribers, not as part of guest access.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Discover Retail Week subscribe now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.