Primark boss on reopening success: ‘Online can’t compete with our low prices’

Primark Westfield 6

Primark’s performance since reopening shows the continued relevance of its low-price, bricks-and-mortar business model that trumps online rivals, bosses believe.

While Primark faced questions during the coronavirus lockdown about its refusal to trade online, parent company ABF’s finance director John Bason told Retail Week that reopening week queues and recent trading performance were testament to its enduring strengths.

Primark opened all of its English stores on the first day after lockdown, often drawing queues of shoppers.

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