Discount fashion retailer Pep&Co opened its first high street store in Kettering today and plans to open a total of 50 in a period of just 50 days.


Established by former Asda boss Andy Bond and ex-managing director of Sainsbury’s Tu clothing brand Adrian Mountford, Pep&Co’s next opening in Cwmbran on July 13 will trigger the flurry of openings across the country.

From Maidstone to Middlesbrough, Derby to Dunfermline, Retail Week takes a look at the 44 confirmed locations for new stores as the challenger launches its ambitious assault on the high street.

Pep&Co’s confirmed store locations

Ashton-under-Lyne: Units 11 and 12, Arcades Shopping Centre

Birkenhead: 32-36 Milton Pavement

Birmingham Yardley: Unit 6 Swan Shopping Centre

Bolton: Unit 28 Market Place Shopping Centre

Boscombe: Unit 10-11, Sovereign Centre , BH1 4SX

Boston: 3 Pescod Square Shopping Centre, PE21 6QX

Bristol: 25/26 Broadmead Gallery, BS1 3XD

Burton-upon-Trent: Unit 11, Octagon Shopping Centre, DE14 3TN

Chatham: Pentagon SC Unit 11, ME4 4HP

Chelmsley Wood: UG4-5 Greenwood Way Chelmsley Wood Shopping Centre, B37 5TT

Corby: 20 Willow Place, NN17 1NU

Cwmbran: 13/14 Gwent Square, NP44 1PB

Dartford: Unit 46-49, Dartford Priory Shopping Centre

Derby: 1 Albion Street, DE1 2PR

Dunfermline: Unit C Kingsgate Shopping Centre

East Kilbride: Units 8/9/10, Princes Square, G74 1LW

Eastleigh: 22 Swan Centre, SO50 5SF

Ellesmere Port: 22-24 Mercer Walk, CH65 0AP

Falkirk: Unit 12, Howgate Shopping Centre, FK1 1HG

Glenrothes: Units 39/41 Unicorn Way, KY7 5NU

Gloucester: 12-16 Bell Walk, Eastgate Centre, GL1 1XH

Grays: 26 West Mall, Grays SC, RM17 6QE

Hemel Hempstead: Unit 48/49 The Marlowes SC (Combined) , HP1 1DX

Hull: Unit 12-14 (65-67 on Goad) Prospect Street, Prospect Centre, HU2 8PP

Irvine: Unit 16a, Rivergate Shopping Centre, KA12 8EH

Kettering: Unit 20/22, Newlands Centre, NN16 8JA

Kirkcaldy: Unit 22/24 Mercat Centre, KY1 1NJ

Maidstone: 205-206 Water Lane, The Mall, ME15 6AR

Middlesbrough: LSU1 Centre Mall, Cleveland Centre

Newbury: Unit 1-3 + 5 Kennet Centre, RG14 5EN

Newport: 28 Kingsway Shopping Centre, Newport, NP20 1EW

Newton Mearns: Unit 15, The Avenue Shopping Centre, G77 6EY

Oldham: 29-30 Town Square

Paisley: Unit 55 B/C Piazza Shopping Centre, PA1 1EL

Redditch: 11 Walford Walk, B97 4HJ

Redhill: Unit 39/40 The Belfry Shopping Centre

Runcorn: 84 - 85 Forest Walk, WA7 2EU

Salford: 105/106 Mather Way, Salford Shopping Centre

Scunthorpe: SU21/22, Jubilee Way, The Parishes SC, DN15 6QX

Stretford: 38/40 King Street Mall, Stretford Shopping Centre

Sunderland: Unit 62, The Bridges Shopping Centre, SR1 3DR

Warminster: 17 Three Horseshoes Shopping Centre, BA12 9BT

Warrington: 5-7 Dewhurst Shopping Centre, Birchwood

West Bromwich: Unit 36d (91) Kings Square Shopping Centre, B70 7NW

Pep&Co said it would confirm opening dates for each store on its website.