Opinion: Why fashion’s future lies in sustainability

Kalms, Brain 2019

Our relationship with clothes is becoming short-lived. Declining prices, multiple collections per year and a ‘wear once’ culture mean fast fashion is now an epidemic of global proportions.

Streamlined supply chains and shorter production times have enabled fashion brands to release new lines faster and faster.

The fast-fashion business model is cultivating a society of overconsumption, with an estimated $500+ billion lost every year.

In light of global sustainability goals and socio-political movements, fashion brands are under intense pressure to develop new initiatives that cut apparel waste and reduce their environmental impact. 

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