Canadian singer Drake is bringing his menswear brand October’s Very Own (OVO) to the UK with a flagship store in Soho, London. 

The Grammy-winning musician already has stores for his clothing line in New York, Toronto and LA, selling T-shirts at $40 (£32) and sweat pants at $138 (£110). 

The lease has been confirmed at the recently developed site 30 Broadwick Street, Soho, where OVO will sit alongside coffee store Nespresso and make-up brand Bobbi Brown.

Retail Week understands property advisory service Nash Bond is advising landlords GPE, but it declined to comment.