Canadian singer Drake is bringing his menswear brand October’s Very Own (OVO) to the UK with a flagship store in Soho, London.
The Grammy-winning musician already has stores for his clothing line in New York, Toronto and LA, selling T-shirts at $40 (£32) and sweat pants at $138 (£110).
The lease has been confirmed at the recently developed site 30 Broadwick Street, Soho, where OVO will sit alongside coffee store Nespresso and make-up brand Bobbi Brown.
Retail Week understands property advisory service Nash Bond is advising landlords GPE, but it declined to comment.
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