Nordstrom unveils ‘new concept’ New York department store

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Nordstrom has opened a womenswear and children’s clothing flagship store in New York City – opposite its menswear store, which opened in April 2018 – that brings the “unique Nordstrom offering to life”.

The shop represents the retailer’s latest thinking, as department store groups around the world seek to reinvent themselves with shopping habits changing radically and some questioning the relevance of the department store model.

The 320,000 sq ft store is located in the base of Central Park Tower – the tallest residential building in the world where apartments cost as much as $63m – and aims to reinvent the department store offering by creating “a sense of newness and discovery for customers”.

The seven-level store plays host to several luxury fashion brands including Saint Laurent, Ted Baker and Givenchy, and in a nod to its heritage in shoes dating back to 1901, Norstrom NYC has three shoe departments. One floor is dedicated to women’s shoes from designers such as Birkenstock, Christian Louboutin, Prada and Nike.

The first level will feature a rotating series of installations, kicking off with a Christian Louboutin pop-up inspired by the Palais de la Porte Dorée museum near Louboutin’s childhood home in Paris.

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