Fashion retailer Nobody’s Child has announced the launch of three new pop-up stores across London this summer, as a continuation of its “significant growth into physical retail”.
Nobody’s Child confirmed the locations in Covent Garden, King’s Road and Spitalfields, marking a “huge step” in the fashion retailer’s expansion strategy.
Following Nobody’s Child’s successful brand collaboration with presenter and author Fearne Cotton last year, customers will be able to shop the collection at the King’s Road pop-up including a range of dresses, tailoring and jumpsuits made from “lower-impact fabrics”.
The pop-up series follows an injection of funding by Marks and Spencer in April, which was intended to “power the brand’s expansion both in the UK and internationally”.
The eco-conscious fashion brand said the funding came at a “pivotal trading period” for the business as it expects “even further growth through the summer months”.
Nobody’s Child chief executive Jody Plows said: “We are extremely excited to share the news of our summer pop-up series across key locations in London.
“Opening more retail space allows our community to access the brand like never before. At Nobody’s Child, we continue to strive to make an impact via our responsible collections which are accessible to all women.
“There is plenty to come for Nobody’s Child growth for the rest of 2023 both in the UK and Internationally, so we are thrilled to announce these 3 pop-ups today as part of that journey.”
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