Nike to crack down on retail partners in bid to curb reselling

Niketown London 2

US sportswear giant Nike has warned retail partners that it will cut supplies of limited-edition trainers in a bid to curb an upsurge in reselling.

Nike has threatened to limit supplies of its newest products to retail partners over concerns they are not stopping their own store staff from “quietly offering” multiple pairs of trainers to resellers, according to The Sunday Times

As ‘non-essential’ stores were allowed to reopen last Monday, images of crowds outside retailers, such as JD Sports on Oxford Street, dominated coverage as trainer enthusiasts sought to get their hands on the latest Nike Air Jordan 1s. 

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