Next sales up as digital channels exceed expectations

Next Arndale

Fashion giant Next has reported a strong period of full-price sales growth as stores traded in line with expectations and its online channels far exceeded them.

In a trading statement for the 13 weeks to April 30, Next reported that full-price sales were up 21.3% – with in-store sales up 285% compared with the previous year when lockdowns remained in force. Online sales were up 47% on two-year comparisons. 

Next UK’s online channel was down 24% for the period, but digital third-party label sales were up 20% and 106% on pre-Covid times.

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