N Brown sales recovery driven by demand for homeware range
N Brown has reported a recovery in sales from its first-quarter nadir, hailing a resurgence in apparel sales and a surge in demand for its new homeware range.
In a trading update for the six months to August 29, N Brown said that product revenue losses had stabilised to 21% in the first half of the year and flagged that 92% of all sales across its stable of brands now come through ecommerce.
Group revenues recovered to be down 18%, from a 22% fall in the first quarter of the year.
The struggling fashion and home brand said that in the second quarter of the year ârevenue trajectory has continued to improveâ from the âsignificant declineâ at the beginning of lockdown.
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