My-Wardrobe is attempting to lure in customers by offering a promotion offering free return flights to a selection of European destinations.

Customers who spend more £100 with the premium etailer will receive free flight vouchers entitling them to economy return flights from any UK airport that provides a direct service to one of the following destinations: Amsterdam, Barcelona, Dublin, Ibiza, Madrid, Majorca, Milan, Nice, Paris and Rome.

A spokeswoman told Retail Week that the etailer hoped the campaign would attract customers. “It’s all about finding new ways to drive customers to the site. We thought it was an interesting and engaging way for customers to come in and then look at the site.”

The etailer, which was bought out of administration in late November, has recently undergone a restructure of its business and is attempting to win back shoppers.