Mountain Warehouse has launched in China after striking a deal with Alibaba, while reporting record half-year group sales.

Mountain Warehouse

  • Outdoor clothing and equipment retailer launches in China through Alibaba
  • Group half-year sales jump 25% to £59.3m
  • Online sales soar 41%; now account for 20% of revenue

The outdoor clothing and equipment value retailer is initially offering around 300 items through Alibaba’s Tmall website, but hopes to eventually have its full range available on the platform.  

Mountain Warehouse chief executive and founder Mark Neale said he is “very excited” about the collaboration and labelled it a “huge opportunity” as it gives direct access to the Chinese market in time for Singles’ Day next month.

He said: “We were in talks with them [Alibaba] for over a year and they are keen to increase their penetration with Western brands.”

Mountain Warehouse, which already sources the majority of its clothing from China, joins fellow UK retailer Sainsbury’s on Alibaba’s T-mall platform.

Mountain Warehouse reported that like-for-likes in the six months to the end of August jumped 25% to £59.3m. Sales were buoyed by the cool, wet weather over the summer. Pre-tax profits climbed 31% to £4.3m.

The retailer, which also sells cycling and running gear, is on track to open 34 new stores in 2015, bringing its total estate to 225.

Online sales soared 41% in the six months and now account for around 20% of revenue.