The mother and baby retailer has relaunched its maternity range to focus on fashion and comfort.
The overhauled range, which has changed its name from Moda to M2b, will debut in stores and online in September. The collection will include daywear, eveningwear and lingerie, as well as a denim range with prices starting at £20.
The relaunch moves the retailer a step closer to having a fashion positioning. Last year Mothercare launched a more fashion-focused baby and toddler range, called Baby K, in collaboration with TV presenter and musician Myleene Klass.