Moss Bros to trial premium service in bid to revive hire business

Moss Bros

The chief executive of Moss Bros has said that the menswear retailer will be launching a “premium rental service”, as it bids to turn around its flagging hire business.

Moss Bros boss Brian Brick told Retail Week that the new premium rental service would be launched in the fourth quarter of the year and would allow customers to rent products from the wider retail range.

“One change that is exciting is that we’re doing to be doing a trial of a new, premium rental service which will customers to come in and, if they like something they see in retail, they’ll be able to rent it from us,” said Brick.

“We’re very excited by that. We think the rental space – if you look at Uber, Airbnb – we see it as a great opportunity. It’ll give the customer a big opportunity – the garment will always be new, and the customer will pay a premium price.”

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.