Missguided to launch childrenswear range as it targets new customers

Missguided chief executive Nitin Passi

Missguided will debut its first children’s collection, MG Kids, on Thursday October 28.

The fast fashion retailer said the range will be trend-led, inspired by celebrities and influencers to offer “style-forward” looks for children.

The collection will also tie up with Missguided’s core adult range with “mummy and me” matching looks.

Key products include seasonal items such as branded sweat sets, puffer coats, varsity jackets, knitted co-ords and beanies.

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