Missguided has joined forces with online holiday comparison site Icelolly.com to offer customers the chance to compare holidays alongside shopping for fashion items.

Missguided Vaycays’ aims to give each customer “a simple and easy way to find the very best holiday experiences in the market”.

The online fashion brand’s customers will be able to search for holidays including flights, hotels and city breaks – via the separate site – from holiday providers TUI, Jet2Holidays, On The Beach, Love Holidays, Princess Cruises and Royal Caribbean. 

Missguided head of performance marketing Nicola McGee said: “We’re incredibly excited about the partnership with Icelolly.com and see it as a natural synergy between two core verticals that resonate with our core customer.

“It’s been great collaborating with another Northern firm to bring this project to life.”

Missguided marketing director at Missguided Nick Bamber said: “Working with Icelolly has been incredible. From day one, both companies shared not only a passion for their customers but also a strong entrepreneurship culture that enabled us to get this project off the ground.

“We are super excited to see how much further this partnership can go.”