‘Missguided Vaycays’ aims to give each customer “a simple and easy way to find the very best holiday experiences in the market”.

The online fashion brand’s customers will now be able to search for holidays including flights, hotels and city breaks - via the separate site - from holiday providers TUI, Jet2Holidays, On The Beach, Love Holidays, Princess Cruises and Royal Caribbean. 

Missguided head of performance marketing Nicola McGee said: “We’re incredibly excited about the partnership with Icelolly.com and see it as a natural synergy between two core verticals that resonate with our core customer.