Missguided secures rescue deal from Alteri Investors

Nitin Passi

Alteri Investors has acquired a 50% stake in the struggling online fashion retailer Missguided, giving the brand the liquidity needed to ride out the ongoing supply chain crisis.

The investment in Missguided Limited, owner of the fast-fashion brand, follows a difficult year for the company due to the financial impact of the supply chain crisis and the pandemic.

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