Matalan boosts online offering by partnering with 10 new fashion brands

The value fashion retailer has introduced Quiz, Pink Vanilla, Blue Vanilla, Roman, Yumi, Mela London, Where’s That From, Izabel London, Brand Threads and Toe Zone exclusively online as it “strengthens its online proposition.”

The new additions bolster its “growing roster” which already includes the likes of Little Mistress, Trespass and In The Style.

Matalan said in a statement that it has “carefully selected the latest brands to complement the Matalan brand” to offer affordability, quality and style simultaneously. 

The move will ensure that Matalan continues to offer products for a “diverse range of customers and needs” with a wider range of sizes and collections.

Matalan also said it is continuing to bolster its homeware offerings and will be extending choice across its nursery and baby, outdoor and gifting ranges moving forward.

Chief trading officer Ben Smith said: “We’re so excited to be adding more fantastic brands to our portfolio, brands we know our customers will love to shop.

”We’re committed to offering our customers a dynamic online experience, and by giving them more choice across our product ranges we know they’ll continue to trust Matalan as their one-stop shop as well as remaining a leading online retail destination for families across the UK.

”We have been working hard to understand what the customer wants, and in spring 2024 will be offering more choice in key areas, such as holiday shop, occasionwear and outerwear – watch this space!”