Marks & Spencer debuts its new fashion advert tonight, showcasing more clothing on TV than ever before.
The commercial, which features model Carolyn Murphy, depicts a fashion emporium, full of women trying on different outfits from Marks & Spencer’s new season.
Bold brights, sixties-inspired garments and simple luxe clothing ranges are on show in the commercial set to the tune ‘Sing’ by Ed Sheeran.
M&S executive director of marketing and international Patrick Bousquet-Chavanne said: “With the launch of the Autumn 14 campaign we really wanted to express the spirit of the clothing and key trends M&S has to offer; vibrant, energetic and confident styles that appeal to women of all ages.
“The fashion emporium we created for the ad campaign gives these key trends an iconic platform from which they can rightfully steal the show. Complementing this ad is our print campaign reaffirming the message that M&S is the place to buy your Autumn wardrobe.”
It comes a day after the department store retailer aired its new food TV ad, which it expects will have a bigger impact than its popular ‘Not just any food’ ad series, which ran 10 years ago.
M&S is unifying its food and fashion campaigns this autumn under its ‘Only M&S’ format to provide customers with a more consistent message about the brand.
Marks & Spencer aims to ‘raise the bar’ with new food ad campaign
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Marks & Spencer unveils new fashion TV ad showcasing more clothing than ever before