Marks & Spencer raids Asda’s George for online clothing boss

Marks and Spencer has appointed a new boss of online clothing

Marks & Spencer has hired a vice-president of Asda’s George brand to head its online clothing business as it pivots further to be a digital-first retailer.

Stephen Langford will start at Marks & Spencer as ecommerce director in just over a week’s time. Chief executive Steve Rowe said Langford will be “responsible for driving the transformation of our ecommerce business, helping to turbo-charge M& and become an online winner in clothing and home”.

Langford will report to M&S’ new clothing and home managing director, Richard Price, who joins from Tesco in July to spearhead attempts to revive M&S’ apparel arm.

In a memo to staff, Rowe said: “Stephen knows the M&S business, having worked as our first multichannel merchandising manager in 2006, and since then has broadened his experience of transformation at Tesco and latterly as vice-president at George. During his time at George, he has led a significant change programme; growing market share and brand equity as well as lowering the cost base of the business.”

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