Marks & Spencer has launched a dedicated denim TV ad for the first time, designed to boost authority and appeal in its biggest product category.
The campaign, which aired for the first time today, is M&S’ third marketing initiative on denim in less than a year and aims to highlight style, fit and value.
M&S is the market leader in denim womenswear but only ranks fourth out of the top 21 retailers when consumers are asked to name a brand for denim.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.