Marks & Spencer pushes denim in first TV ad campaign

M&S has launched its first TV ad dedicated to its denim offer

Marks & Spencer has launched a dedicated denim TV ad for the first time, designed to boost authority and appeal in its biggest product category.

The campaign, which aired for the first time today, is M&S’ third marketing initiative on denim in less than a year and aims to highlight style, fit and value.

M&S is the market leader in denim womenswear but only ranks fourth out of the top 21 retailers when consumers are asked to name a brand for denim.

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