- Home
- News
- Sectors
- People
- Supply chain
‘Retailers must rethink their supply chain strategy for the long term’- Katie Bickerstaffe: 'This year, back-to-the-floor means packing online orders for M&S HQ staff'
- ‘Black Friday will be the first big test of a fragile retail supply chain’
- Research: How to future proof supply chains against global disruption
- Tech
- Lights, camera, retail: How M&S, Boots and TikTok are merging content with commerce
- Analysis: Amazon vs Visa – as tensions rise, how will the UK retail sector be affected?
- The rise of the cyber attack – how retail became a prime target for hackers
- Tech 100: The global leaders disrupting digital commerce as we know it
- Stores
- Store gallery: Boohoo opens flagship Debenhams.com beauty fascia in Manchester
- ‘Never mind the closures – openings show West End is poised for bounceback’
- In pictures: Selfridges, Fortnum & Mason, L’Occitane and more unveil festive windows
- Retail 2022: 88% of CEOs are optimistic sales will rise next year
- Be Inspired
- Events
- Prospect
Marks & Spencer pushes denim in first TV ad campaign
Marks & Spencer has launched a dedicated denim TV ad for the first time, designed to boost authority and appeal in its biggest product category.
The campaign, which aired for the first time today, is M&S’ third marketing initiative on denim in less than a year and aims to highlight style, fit and value.
M&S is the market leader in denim womenswear but only ranks fourth out of the top 21 retailers when consumers are asked to name a brand for denim.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.