- Home
- News
- Sectors
- People
- Customer
- Supply chain
Analysis: How fashion retailers can offload £15bn of old stock without huge Sales- High street fashion ‘mystery boxes’ sold to help factory workers
- Opinion: No-deal Brexit would be a greater challenge for grocers than coronavirus
- Opinion: Coronavirus crisis is the time to change supply chain for the better
- Tech
- Virtual retail: how John Lewis, Heal’s and Currys PC World are serving housebound shoppers
- Face time: Ocado’s Luke Jensen – how Covid-19 is shaping the future of ecommerce
- Seven tech innovations to help run stores in a post-coronavirus world
- Opinion: Now is the time for retailers to get to grips with data
- Stores
- Sustainability
- Be Inspired
- Events
Marks & Spencer pushes denim in first TV ad campaign
Marks & Spencer has launched a dedicated denim TV ad for the first time, designed to boost authority and appeal in its biggest product category.
The campaign, which aired for the first time today, is M&S’ third marketing initiative on denim in less than a year and aims to highlight style, fit and value.
M&S is the market leader in denim womenswear but only ranks fourth out of the top 21 retailers when consumers are asked to name a brand for denim.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Three free articles a month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.