M&S seeks to end ‘it doesn’t fit’ worries with digital investment

Marks & Spencer

Marks & Spencer has taken a stake in a specialist clothes-fitting technology company as part of its drive to enhance its digital capabilities and bolster its appeal to fashion shoppers, Retail Week can reveal.

Marks & Spencer has taken a stake in a specialist technology company as part of its drive to enhance its digital capabilities and bolster its appeal to fashion shoppers.

Marks & Spencer has invested in Texel, which enables consumers to create digital avatars using 3D scanning technology to find the clothing most appropriate to their shape and size.

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