M&S poaches Next digital trading boss for new analytics role

Marks & Spencer fascia

Marks & Spencer has recruited Next’s head of digital trading Gemma Lumsden as it ramps up its efforts to turbocharge online growth.

Retail Week can reveal that Lumsden will join M&S on Monday in the newly created role of head of optimisation and analytics. 

The retailer said Lumsden will be responsible for leading the analytics, website optimisation and SEO teams and will be charged with ensuring M&S.com offers “a cohesive and consistent” experience for its customers. 

She will report into Stephen Langford, who joined the business as director of M&S.com back in May. 

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