Lunchboxes, tablets and growth spurts drive back-to-school sales surge

John Lewis

As children return to school this week after six months away, John Lewis and M&S recorded sales jumps across stores and online as parents prepped for the new academic year.

John Lewis recorded a 15% uplift in school uniform sales compared with last year, with a particular spike in sales of school shoes.

Both John Lewis and Marks & Spencer have launched new shoe-fitting services to help parents. 

John Lewis has made shoe-fitting appointments bookable, with sales in the last week up 99% compared with the previous week as parents faced a last-minute rush.

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