LK Bennett has launched its new LKB London collection as the luxury fashion brand looks to target a younger demographic, Retail Week can reveal.

The British label said the 25-piece range brings its signature polish and designs to a more accessible price point.

Starting from ÂŁ59 and up to ÂŁ249, the collection features chiffon blouses and dresses, a leather tassel jacket, tailored wool separates, as well as fringed mules and loafers.

LK Bennett said the collection, which has been designed in its London studio, marks an “exciting evolution” as it looks to diversify and expand its customer base.

Clothing from the brand’s mainline collection start from around £179, with its most expensive item costing £1499 for a leather sheepskin coat.

It reported the response from customers and its concession partners has been “extremely positive”.

“Following this success, we’ve already completed designs for spring/summer, with plans to continue building on this strong momentum,” LK Bennett added.

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