Former Oasis frontman Liam Gallagher is to take his Pretty Green brand Stateside after the firm signed an agreement with a US branding agency.
Pretty Green has signed a deal with Empire & Branch USA, which offers assistance to brands seeking to crack new markets. It will help in areas such as branding, marketing, PR, wholesale and retail.
The clothing brand will aim to establish relationships with department stores, multi-brand stores and independents.
Pretty Green has set up a showroom in New York which will run for at least two seasons and offer collections from its Green Label, Black Label, and footwear and accessories range. A second showroom is in the pipeline and a site has already been found in Los Angeles.
Pretty Green chief executive Richard Ralph said: “We are delighted to announce our expansion plans into the US market. Partnering with Empire & Branch is the ideal way for us to maintain our strong brand identity, whilst minimising the risks associated with entering the US; one of the largest and most complex retail markets in the world.”