Home shopping retailer Lands’ End is to launch its first kids’ clothing range in August as it seeks to widen its appeal.

The range, called Lands’ End Kids, will be available online and through a dedicated catalogue. It will aim to offer a similar style to the adult range, but with extra durability.

The retailer will launch another new range in August for men and women, called Canvas, a younger, contemporary take on the retailer’s classic American sportswear clothing heritage.