Kurt Geiger is entering into children’s footwear and will take over the children’s footwear departments in Harrods and Selfridges.
The company said the new collection will see the creation of mini version of some of its bestselling styles for new born to 11-year-olds.
It will take over the children’s footwear businesses in Harrods and Selfridges this summer, installing a new store concept and introduce more than 20 new brands. It will also launch a children’s multi-brand shoe website, which will launch next autumn.
“We are used to working incredibly closely with the buying and management teams in both Harrods and Selfridges to ensure their ladies and men’s shoe offer is entirely reflective of their fashion business, and it’s natural to extend our partnership into their children’s shoe assortment,” said chief executive Neil Clifford.
“Multi-branded footwear buying and retailing is what we do every day, and it’s exciting for us to be challenged by a whole new category.”
Kurt Geiger reported a 9% increase in sales over the year to December 23 to reach £230m. Online sales in December jumped 90% year on year.