Joules, BoohooMan and H&M have produced new activewear ranges, tapping into the continuing health and fitness trend.
BoohooMan, which was established as a standalone channel in 2016 following the phenomenal success of its womenswear arm boohoo, launched a 54-piece activewear collection.
Preppy lifestyle retailer Joules also released its first activewear range with seven womenwear pieces, while global giant H&M launched a women’s activewear range made from sustainable materials.
The activewear market, which first began to flourish a couple of years ago, is set to outpace the general clothing market for another five years following 8% year-on-year growth, according to GlobalData.
However, the firm predicted last year that the market would peak in 2017, when it was worth an estimated £2.5bn.
GlobalData analyst Fiona Paton said: “The health and wellbeing trend, influence of high-profile fitness bloggers and continued investment from the government in initiatives such as improving cycle routes will increase consumer participation in sport and exercise, providing retailers with a larger, more varied activewear customer base.
“GlobalData believes non-sports specialists can lean on their fashion credentials and skills in interpreting seasonal trends quickly to ensure regular newness and that collections remain relevant, thereby forcing sports players such as Sports Direct to up their fashion game.”