The high-end fashion retailer has relaunched its website as part of a wider brand overhaul. The website carries details of which brands are sold in individual stores and information on launches. Designed by Poke London, the site also has videos and blogs.

A Joseph spokeswoman said: “The new website totally captures the transformation of Joseph from fashion label and retailer to fashion curator by introducing an ongoing dialogue of what’s happening in store.”

Last year Joseph launched a new format store in London’s Westbourne Grove.