John Lewis has teamed up with designer Alice Temperley to launch her first ever range for the high street.
The collection, Somerset by Alice Temperley, is exclusive to John Lewis and will comprise 60 pieces including a full-range of accessories.
It will launch in 29 John Lewis stores and online on September 4 and will be supported by an advertising campaign fronted by UK model Lily Donaldson.
Retail prices for the collection range from £29 for a scarf, £99 for a day dress to £1,000 for a thick sheepskin coat in seal grey.
John Lewis brand and buying director Peter Ruis said: “This collection marks a new chapter in fashion for John Lewis. This will be one of the most iconic collaborations the UK has ever seen.”
Jo Hooper. head of womenswear buying at John Lewis, said: “Working with Alice to create Somerset by Alice Temperley has provided us with a unique opportunity to launch and build an entirely new and exclusive brand. We have worked incredibly hard on the quality, design and fabrication to ensure it meets the high demands of both Alice Temperley and John Lewis customers.”
Temperley said: “We have spent the last 10 years building our lines and Somerset will compliment our existing collections; it is a very accessible product that will take our aesthetic to a wider audience.
“This collection is all encompassing, effortless and draws on our classics.”
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