JD Sports signs first franchise deal to expand in the Middle East

JD Sports sign

JD Sports has announced its first franchise agreement with Dubai-based retailer and distributor GMG as it looks to open new doors for business in the Middle East.

The sportswear retailer said the deal is a “significant milestone” in JD’s global growth strategy.

It added that “the partnership will enable JD to deliver on the roll-out of its ‘JD Brand First’ strategy and is a pivotal move in the continued expansion into underpenetrated markets”.

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