JD Sports’ Go Outdoors brand tumbles into administration

Go Outdoors

JD Sports has confirmed the appointment of administrators for its struggling Go Outdoors brand, following days of speculation about the fascia’s future.

In a statement issued to the City this morning, JD Sports said that having “considered a number of strategic options for Go”, it had lodged a notice of intention to appoint administrators for Go Outdoors, its high street fascia specialising in fishing, cycling and camping gear.

The brand, which has 67 stores, closed them in April due to the coronavirus and reopened in May. However, restrictions to outdoor activities as a result of the pandemic and the closure of public campsites are likely to have decimated sales.

Accountancy firm Deloitte was being tapped by JD Sports for a restructuring of the brand, which could well result in job losses across its 2,300-strong workforce.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.