Fashion brand Jaeger is targeting an 80% increase in mobile sales with the launch of its new mobile-optimised transactional site.

Until now, mobile sales made up 8% of the retailer’s total sales, up from 4% at the beginning of the year. It is now driving this growth with the new site, expecting to see a 10-fold increase within six months.

Jaeger group chief executive Belinda Earl said: “The launch of our new mobile site marks another milestone in Jaeger’s multichannel strategy. 

“Via this dynamic, user-friendly, transactional site we are bringing the Jaeger brand experience directly to the increasing number of our customers who like to interact with us via their mobile device.”

DesignUK created the site which offer users an Amazon-style ‘one-click’ checkout, a shared shopping basket across the mobile and ‘full-fat’ website and international delivery.

Jaeger extended the international reach of its website in March after it experienced a large volume of online shoppers. It now delivers to 38 countries.