Fashion retailer Jaeger has invested in its loyalty scheme and will offer money off vouchers to customers.
The retailer will offer customers about 13 points when they spend £1 each time they present their Jaeger Card.
In April, Jaegar was bought by investment vehicle Better Capital, which is looking to turnaround fortunes of the retailer.
Customers will then be rewarded with vouchers each time they spend £150, receiving a £20 reward for spending £150 and £30 for spending £300.
Before, shoppers would not be rewarded until they spent £250, only receiving £10, while they would have to spend £700 to receive a £30 reward.
The changes take effect next month and are part of the retailer’s strategy to focus on its product proposition.
Jaeger managing director Carolyn Springett said: “Recognising our customers’ loyalty is central to our business strategy and by incentivising them to shop more, we are capitalising on our objective of rewarding their loyalty.
“Our increase in voucher thresholds is just another way that we are enhancing our customer loyalty programme to further improve their shopping experience at Jaeger.”