Jaeger managing director Fiona Lambert is to leave Marks & Spencer two years after joining to lead the revival of the brand.

Fiona Lambert

Jaeger boss Fiona Lambert ls leaving Marks & Spencer

Marks & Spencer acquired Jaeger out of administration in January last year, and a month later drafted in Lambert to revitalise and reposition it.

Lambert, who has previously run George at Asda and was new business development managing director at River Island, will hand the reins at Jaeger to Suzi Avens, a former womenswear director at Boden and product director at Cath Kidston. Avens has been head of product at Jaeger since May.

Having overseen the relaunch of Jaeger, Lambert is thought to feel she has achieved what she came to do.

Marks & Spencer managing director of clothing and home Richard Price told staff in an internal announcement seen by Retail Week: “As we accelerate our plans to reshape for growth, we are delighted to appoint Suzi Avens as head of Jaeger. 

“Suzi has been instrumental in driving the product proposition forward and brings considerable experience from her previous roles. I am confident she will do a brilliant job of upholding the integrity and independence of the Jaeger brand while overseeing its next phase of growth in the UK and overseas as we move out of its ‘start-up’ phase.

“As part of this change, Fiona Lambert has decided that this is the right time for her to move on from the M&S family. 

“Following our acquisition in January 2021, Fiona has done a great job of re-establishing the core tenets of the brand and built a great team. She leaves with our best wishes for the future.” 

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