Jack Wills is rolling out in-store ordering to all shops in a bid to connect its channels.
The fashion retailer, known for its preppy aesthetic, began the multichannel project earlier this year and is now in the process of rolling out the technology across its entire estate.
The development comes as Jack Wills ups its digital capabilities along with boosting its wholesale expansion strategy.
The retailer promoted commerce managing director Mark Wright to the role of multichannel director earlier this year, a first for the business, which had previously kept in-store and online channels separate.
It has also poached talent from both Burberry and SuperGroup in recent months to support its new strategic aims.
It hired Burberry executive Claire Waugh as its first chief marketing officer and brought in SuperGroup international business development head Greg Roberts as wholesale boss, responsible for the retailer’s first wholesale expansion strategy.
Jack Wills was back in the black in the year to January 2017, following the return of founder Peter Williams.
It made an operating profit of £730,000 versus a loss of £13.8m the previous year and stacked up a 4% sales rise.
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