Jack Wills’ sales and profit margin improved over Christmas following a challenging few years for the preppy fashion brand.
The retailer, led by Peter Williams, said like-for-like sales inched up 1% year-on-year in the five weeks to December 31.
Its profit margin widened 6% too after the retailer cut back on discounting.
Williams said the Christmas performance was helped by the introduction of a women’s sportswear range, designed to capitalise on the “athleisure” trend.
Although its official launch was earlier this month, he said Jack Wills had “quietly put some products out in mid-December”.
The retailer’s bath and beauty category grew 44% during the period, and international online sales doubled.
Last October, Williams joined forces with Liberty department store owner BlueGem to acquire the fashion chain he co-founded.
The acquisition was revealed as Jack Wills posted a 41.4% slump in full-year EBITDA to £5.1m.