Interview: What Missguided’s boss learnt from ‘self-inflicted’ mistakes

Nitin Passi

After a difficult two years, Missguided is starting to see progress as its EBITDA swings back into the black. Boss Nitin Passi talks to Retail Week about the tough year Missguided has been through, the lessons he learnt and why stores in the UK are a no-go

Scrolling through the 37-year-old Missguided founder and chief executive’s Instagram, you could be fooled into thinking you already know what type of person Nitin Passi is.

Pictures of him popping bottles of bubbly in exotic locations, driving fast cars and a supermodel fiancée on his arm all portray his brand – but sat in the Retail Week offices, jet-lagged from his recent trip to open a new LA office, he reveals a more humble side to himself. 

Champagne popping might not be warranted just yet, but Passi does have reason to celebrate Missguided’s latest set of results, following a torrid 2017-18 financial year.


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