Instagram is upping its interest in ecommerce by allowing retailers to tag product photos with pricing information and descriptions.
From next week 20 US-based retailers including Kate Spade, JackThreads and Warby Parker will take part in a trial with the Facebook-owned social media platform.
The retailers will share posts that have “more depth, making it easier for Instagrammers to review, learn about and consider the items that interest them”, the company said.
Shoppable photos will then link directly to the retailers’ websites, Instagram said.
Ryan McIntyre, JackThreads’ chief marketing officer said: “This test is going to change the scope of what we, as retailers, are capable of offering on mobile.
“Instead of having to transition over to the JackThreads app, our customers will be able to shop seamlessly from their social media feeds – allowing us to reach guys where they’re already hunting for what’s new.”
Instagram has been moving towards adding shopping to the app. Last year the platform started allowing advertisers to add a ‘buy now’ button to ads linking to a retailer’s store.