Inditex has hired a new managing director for the UK and Ireland, choosing to promote from within.

Max Nutz joined Inditex in 1999 and has previously held senior international positions across the retailer’s European businesses.

He replaces Iñigo de Llano, who has been UK managing director for the past three years.

Nutz, who took over from de Llano in March, takes over the UK business as its flagship brand Zara begins a new tech-heavy approach to its bricks-and-mortar estate.

Its new store in London’s Westfield Stratford is the first of its kind in the world, featuring a self-checkout area and click-and-collect function serviced by in-store automated warehouses.

Zara has revolutionised the British high street, contributing to the demise of many retailers unable to keep up with its vertically integrated model.