Inditex unveiled the first-ever digitally integrated Zara store today in London’s Westfield Stratford City shopping centre.
The flagship store, which at around 48,440 sq ft is double the size of its predecessor, features new technology including automated order and collection points and a self-checkout area.
It is the first full-line Zara store to feature the technologies. The fast fashion giant has run click-and-collect stores in the past.
The click-and-collect area in Stratford features two automated online order collection points serviced by two mini warehouses, able to handle 2,400 orders simultaneously, which run via robotic arms.
The system’s barcode reader scans QR or PIN codes that customers receive when they place orders online.
Behind the pick-up point, a robotic arm collects trays and organises the packages optimally according to their size, delivering orders for customers to collect in seconds.
Inditex chairman and chief executive Pablo Isla said: “The reopening of Zara’s flagship in Stratford is an important moment for Inditex.
“We are in a unique position as we enjoy a global sales platform that fully integrates stores and online. In recent years we have invested in both the most advanced technology and optimised our stores for this aim.
“Our business model combines stores and digital seamlessly, and we are ready for the opportunities that this brings with current and new customers.”