Harrods has launched a charity shop with a difference, with all proceeds going to the NSPCC in London.

Called Fashion Re-told, the store on the capital’s Sloane Street launched today and will be open for one month.

The store sells second-hand luxury and premium fashion and has been curated by Harrods’ buying and merchandising teams.

Stock has been sourced from members of the public, Harrods employees, concession partners and Harrods itself. 

Harrods head of visual merchandising Alex Wells Greco said: “Fashion Re-told is the NSPCC’s first ever standalone fashion store, and Harrods’ first pop-up with a charity partner, so it deserved to be special.

“The store’s interior scheme is distinctive and playful – but retains the luxurious boutique feel you would expect from Harrods, while the product selection encompasses a wide range of high-end designer items. As we are only open for a month-long period, we wanted to make Fashion Re-told as memorable as possible.”