Marks & Spencer has revealed its highly anticipated spring 14 womenswear collection as the UK’s biggest clothing retailer continues in its attempt to revive the crucial category.
The retailer is under renewed pressure to boost clothing sales after recently reporting a 1.5% drop in like-for-like sales in the first half of the year.
For spring 14, Marks & Spencer said it had continued to place emphasis on quality, innovation and exceptional design, with attention to detail and fabrication and strong trends defining the new collection.
The collection focuses on voluminous shapes, brights colours and bold prints, and will be available in store and online from January.
Anusha Couttigane, fashion consultant at retail analyst Conlumino, said she was “pleasantly surprised by the fashionability of the new range”, and attributed credit to Marks & Spencer style director Belinda Earl and her team for producing a collection that is “largely wearable and affordable”.
She added that the collection is “clearly the result of a concerted effort to tap into trends which in the past Marks & Spencer has neglected to do”.