Dorothy Perkins is set to unveil its much-hyped fashion range designed by the Kardashian sisters tomorrow.
The retailer, owned by Philip Green’s Arcadia Group, will launch the Kardashian Kollection designed by the stars of reality TV show Keeping up with the Kardashians as the retailer makes a play for Christmas spend.
Kim, Kourtney and Khloe Kardashian have designed the exclusive range of party dresses, blouses and accessories which will be available in 200 stores and on the retailer’s website.
Dorothy Perkins buying director Charlotte Pettican said: “This was an opportunity we couldn’t miss. Knowing how popular [the Kardashian sisters] are and the huge interest they attract, it enables our customer to buy in to their lifestyle and emulate their look at a great price.”
The range retails at prices from £12 to £75 and is available in sizes 8-16. The collection includes a gold bodycon bandage dress and a leopard print mini dress alongside jeans and tailored blouses.
Eight Bhs stores will also sell the clothing through shop-in-shops and it will be rolled out to Dorothy Perkins stores in Asia and the Middle East.
US department store Sears already sells the Kardashian Kollection, as well as Australian retailers David Jones and Strandbags.
The move is the latest celebrity tie-up for Green who famously collaborated with supermodel Kate Moss for Topshop.
The Kardashians will be making an appearance to support the launch at Westfield London on Saturday.
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In pictures: Kardashian Kollection hits Dorothy Perkins stores tomorrow