‘If a buyer wants to pounce on Asos, they might prefer to move sooner rather than later’
By 
George MacDonald2023-06-15T13:57:00
Asos was back in fashion with the City today as its shares climbed on the back of a trading update, providing welcome encouragement that chief executive José Antonio Ramos Calamonte’s turnaround efforts are working.
Asos’ shares put on a stylish 15% uplift immediately following the announcement, moderating to 10.5% at the time of writing, but the online specialist still needs to prove that renewed success will last longer than a passing fashion fad.
Compared to the heady heights it achieved in the past, Asos – which is at the centre of takeover speculation – at present remains more bargain basement than catwalk star.
Already have an account? Sign in here